I made skate videos until it somehow turned into a career. I’m a director, technologist and designer, working in Cupertino. When I first came here, I was producing and directing events for high-profile on-campus venues.
Before my corporate era, I was a hired gun, directing and editing internal and external content for Apple, Google, and Twitter (back when it was Twitter). I was also entrusted to produce and direct work for Hollywood directors, Universal Music Group, Amazon Studios YouTube, Bear Grylls, ESPN and countless startups. My middle school career aptitude test said I should be a cake decorator.
In past lives, I designed broadcast news graphics, toured with a band and cooked omelettes.
Over the course of four years, I created videos to introduce Luminar to the public, and help the company complete a successful IPO. I created videos, graphics and live event activations around the world. Luminar faced some challenges after I left, but the videos were bangers.
See moreFor three years, I created 3D product renderings and layouts for Federico Viticci’s celebrated iOS reviews. I'm not allowed to do these anymore.
Lucid Potato was a production company in Los Angeles that was spearheaded by Sean O’Brien and myself between 2013 and 2018. This was a highlight of my career in Hollywood, and the starting point of my favorite stories.
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I was making videos for the internet in 2004, and podcasting in 2005. It was the wild west of "content creation" (we did not call it that), and I loved every minute of it. Sometimes those old habits bubble back up.
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